Shea Caruthers
Shea Caruthers
Making only the best mistakes.

Shea Caruthers

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Don't blame my delusions for my undeniable grandeur.

 
 

B. 1977, reborn every year since

 
 

How it started. How it’s going.

Born in a college town. Schooled by experience, experiment, and some bad-assed educators. Laughed often enough to induce bellyaches. Saw corners of the world and plotted to see more. Donned unusual and indulgent garb, on occasion with success. Spent an ungodly amount of any accrued wealth on concerts, sofas, and shoes. Developed skills completely unrequired for modern life. Befriended the outwardly strange and the supposedly irredeemable. Met and clung to the kind-hearted and inspiring. Admired scholars and emulated makers. Followed intuition and sparkly bits. Now and again kept company with agitators, rabble-rousers, and a merry band of trouble-makers. Occasionally played all three roles. Remained ever optimistic and always in search of the next adventure. Tended to speak in the past tense even when in the middle of the story.

 

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Puzzles and paradoxes

 
 
 

Wild-haired, sun-kissed me sitting atop a multi-colored inflatable unicorn poolside while looking directly into the camera with an air of self-assured smugness only rivaled by iridescent Aperol-hued sparkle in my eye that so perfectly matched the volumes of fabric making up my gown.

I solve problems, sometimes even the ones I cause.

...And goodness, do I cause a bunch. Of course, it's not really my fault. I've never been able to shake this whole curiosity thing. It's a burden...the insatiable need to know,  to investigate, to taste, to try, to dabble, to play. 

So say hi!

No seriously, say hi.

 

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Life as a worker bee

 
 

Feb 2021- Present

Airbnb, Inc

Lead Program Manager, Marketing

Plan, monitor and develop processes to support short and long term marketing efforts for digital surfaces

  • Coordinate execution of cross-functional marketing programs

  • Manage projects to key milestones and across exec level review

  • Report status and results to leadership

  • Refine and implement launch processes

US Remote

 

Apr 2018 - Feb 2021

Google, Hardware Marketing

Brand Program Manager

Plan, monitor, and develop processes to support short and long term marketing efforts for all products within the Google Nest portfolio

  • Develop and maintain a roadmap of marketing efforts across 15+ products for overlapping launch cycles in multiple countries

  • Act as liaison to internal and external partners leveraging or developing Google Nest-related marketing assets

  • Propose and negotiate operational efficiencies and risk mitigation efforts with cross functional teams and report status and results to leadership

  • Introduce and update processes related to timeline development, briefings, scope definition, and change management

Mountain View, CA

 

Jan 2017 - Mar 2018

Habit, LLC

Director of Marketing

Develop and execute campaign strategies, assess partnership opportunities, and provide oversight and direction to external vendors

  • Developed consumer personas and touchpoint strategies

  • Coordinate campaign development with internal content and acquisition teams

  • Revamped processes governing creative approval and production with focus on external partners

  • Led onsite activations at trade and consumer events

Oakland, CA

 

Dec 2011 - Jan 2017

Apple, Inc

Senior Producer, Digital

Coordinate activities across multiple teams and regions to ensure the successful launch of new products and campaigns on apple.com

  • Managed the daily operations for interactive project for adherence to requirements, quality of product, timeliness of delivery, and health of team

  • Identified project risks and assesses options for risk mitigation

  • Coordinated launch activity for worldwide release of campaigns to ensure consistency and quality across all regions

  • Forecasted and secured resources across disciplines based on project needs

Cupertino, CA

 

Feb 2010 - Dec 2011

Crispin, Porter + Bogusky

Senior Producer, Digital Marketing

Partnered with creative and technical teams in the day-to-day production of digital projects with a focus on event and video extensions

  • Led cross-country production for Burger King’s “King of the Road” 5-week tour including daily shoots, on-site editing and launching daily webisodes and supporting content across social media partners

  • Launched multiple site extensions and enhancements for the American Express OPEN Forum and Small Business Saturday, Domino’s, cpb.com and MDC’s websites via an AGILE production model

  • Produced social media apps for Best Buy, Coke Zero’s and Jose Cuervo

Boulder, CO