The Gig List

Never what was expected but almost always exactly what was needed.

 

EXPERIENCE

Airbnb - San FRancisco, CA

Lead Program Manager

2/2021 - Present

Plan, monitor and develop processes to support short and long term marketing efforts for digital surfaces

  • Coordinate execution of cross-functional marketing programs

  • Manage projects to key milestones and across exec level review

  • Report status and results to leadership

  • Refine and implement launch processes

Google - Mountain View, CA

Brand Program Manager, Hardware Marketing   

4/2018 - 2/2021

Plan, monitor, and develop processes to support short and long term marketing efforts for all products within the Google Nest portfolio

  • Develop and maintain a roadmap of marketing efforts across 15+ products for overlapping launch cycles in multiple countries

  • Act as liaison to internal and external partners leveraging or developing Google Nest-related marketing assets

  • Propose and negotiate operational efficiencies and risk mitigation efforts with cross functional teams and report status and results to leadership

  • Introduce and update processes related to timeline development, briefings, scope definition, and change management

 

Habit, LLC - Oakland, CA

Director, Integrated Marketing   

1/2017 - 3/2018

Develop and execute campaign strategies, assess partnership opportunities, and provide oversight and direction to external vendors

  • Developed consumer personas and touchpoint strategies

  • Coordinate campaign development with internal content and acquisition teams

  • Revamped processes governing creative approval and production with focus on external partners

  • Led onsite activations at trade and consumer events

 

Apple Inc. - Cupertino, CA

Senior Producer, Interactive

12/2011 - 1/2017

Coordinate activities across multiple teams and regions to ensure the successful launch of new products and campaigns on apple.com

  • Managed the daily operations for interactive project for adherence to requirements, quality of product, timeliness of delivery, and health of team

  • Identified project risks and assesses options for risk mitigation

  • Coordinated launch activity for worldwide release of campaigns to ensure consistency and quality across all regions

  • Forecasted and secured resources across disciplines based on project needs

 

Crispin Porter + Bogusky - Boulder, CO

Integrated Producer, Digital  

2/2010 – 12/2011

Partnered with creative and technical teams in the day-to-day production of digital projects with a focus on event and video extensions

  • Led cross-country production for Burger King’s “King of the Road” 5-week tour including daily shoots, on-site editing and launching daily webisodes and supporting content across social media partners

  • Launched multiple site extensions and enhancements for the American Express OPEN Forum and Small Business Saturday, Domino’s, cpb.com and MDC’s websites via an AGILE production model

  • Produced social media apps for Best Buy, Coke Zero’s and Jose Cuervo

 

Tribal DDB - Chicago, IL

Producer/Project Manager

7/2008 – 2/2010

Managed resourcing and project management duties in Chicago, San Francisco, and New York offices

  • Drove redesign and refreshes of the brand websites, including Kobalt Tools, Rachel Roy Fashion, SoyJoy, and McAfee

  • Managed creative development and deployment of consumer email campaigns for Lowe’s and H&R Block

  • Produced multiple game-based rich media campaigns for Wrigley brands

  • Oversaw the creation and deployment of rich media campaigns for numerous brands

 

Freelance - Chicago, IL

Media Consultant/Project Manager  

8/2007 – 6/2008

Supported creative endeavors between trips and hair-brained schemes

  • Managed creation of splash sites and apps for local boutique agencies

  • Pitched and produced branded TV segments for local entertainment show 24/7 Chicago

  • Acted as assistant stage manager/production assistant for small-scale TV productions including Stellar Awards, Bud Billiken Parade, and Know Your Heritage game show

 

Starcom/IP Pixel - Chicago, IL

Media & Creative Strategist

12/2002 – 5/2007

Represented creative and media research, strategy, and executed campaigns across multiple platforms  to agency clients

  • Presented creative strategies to clients in close coordination with design and technology leads

  • Partnered with sites and rich media vendors to develop collaborative campaigns

  • Determined targeting and segmentation strategies for multi-platform campaigns

  • Developed multi-media strategies for $50+ million budgets for financial service and fitness brands

  • Assessed and reported campaign results to leadership and clients

EDUCATION

Economics, BA

American University

Washington, DC